We’re excited to announce the launch of the nineteen Shadow Board – a new collaborative membership group for the next generation of event agency leaders.
The initiative, launched at micebook EXPO last week, follows a discussion at the recent the nineteen Leaders Retreat on the future of agencies, focusing on generational gaps, skill sets, and the need for strategic changes.
The conversation highlighted the need for agencies to evolve and covered challenges such as recruitment, the lack of high-value work experience, and the need for better training and development. The idea of a junior shadow board was proposed to bridge generational knowledge gaps and enhance strategic decision-making within agencies.
Members of our nineteen leaders’ group – set up during the Covid-19 pandemic to enable agency leaders to connect, develop and influence at an executive level – were then asked to nominate a member of their team to join the shadow board.
The Shadow Board will provide insights into the thoughts, expectations, and cultural shifts of the next generation and address challenges and opportunities for attracting and retaining talent in the industry.
It aims to help shape the future of event agencies and the industry by:
- Creating a pathway for professional growth, offering mentorship from senior leaders
- Developing frameworks for career progression, defining risks and rewards for junior roles
- Helping to design future business models, maximising client value, and creating new income streams
- Building connections and a sense of legacy for future leaders, ensuring they feel valued and engaged
Members will get the opportunity to learn from others’ challenges and successes to stay competitive and forward-thinking, gain up-to-date knowledge on industry trends like sustainability, diversity, and inclusivity, and refine leadership skills and bring back enhanced management abilities to mentor and support junior team members.
“We are proud to support the members of our Nineteen Agency Leaders’ Group in establishing the Nineteen Shadow Board,” said Chetan Shah, micebook CEO.
‘This initiative aims to cultivate the next generation of industry leaders by bridging the gap between expectations and reality, driving meaningful change, and addressing key challenges within our sector. Through collaboration and innovation, this group will play a vital role in shaping the future of the agency landscape.”
The group met in person at micebook EXPO to set objectives and had their first monthly virtual meeting this week.
The inaugural nineteen Shadow Board feature representatives from:
Broadsword
Chorus
DRPG
from now / emc3
Goose Live Events
Hyphen
IMPACCT Live
INVNT UK
Live group
micebook
Nteractive
Opus Agency
OrangeDoor
Parallel Blue Global Group
Powwow Events
Principal. Global Events
Pure Communications Group
Seven Events
Sledge
Smyle
Strata
Top Banana
TRO Group
XSEM
Your Event Solutions
Yellow Fish