Rebecca Shore has announced the launch of her new business, Truffl Venue Sourcing, focused on unearthing elusive and exceptional venues and destinations for business events and incentives.

So, we caught up with Shore, who left event and incentive agency Yellow Fish after 15 years, to get the lowdown…

What made you decide to launch your own company?

Truffl was born from a desire to create more balance for myself and clients. I am surrounded by incredibly talented people juggling high-pressure careers, families, and social lives. Why not use my connections to support those savvy enough to share the load when working on their event strategy?

I spent over 15 years working for a thriving events agency, which allowed me to build an encyclopaedia of global properties and help create unforgettable experiences. I was very content and comfortable in that role. However, after having two babies in two years, I became more empathetic to the challenges we all face in balancing our responsibilities and goals. This inspired me to launch Truffl, offering a fee-free service to help others work smarter, while indulging my passion for hotels and travel.

What will be your core focus as a business?

We find venues and destinations that spark creativity and connection. Our “wild card” approach aims to meet the brief with tailored options, while inspiring clients to view their event from a new perspective. Clients can concentrate on their strengths while we take care of the space.

We don’t just source venues; we match make. Over the years, we have partnered with top DMCs everywhere from Mauritius to Italy. Truffl connects clients with the best partner for all ground service needs and bespoke itineraries. It’s never just about a property or destination; the experience means everything to us, so we share ideas and help connect the dots.

What is your USP – what will be different about your approach to other venue–finding specialists?

At Truffl, we not only meet expectations but strive to exceed them. We challenge briefs and propose innovative ways to enhance the experience, rather than simply finding the space. Our mission is to support, delight, and reward our discerning clients, ensuring that every experience is exceptional.

Why Truffl?

We all search for that hidden gem – the diamond in the rough. Our goal is to unearth those elusive and exceptional “truffles” for our clients. And, quite honestly, I just love truffle!

Do you have a sweet spot in terms of the type of event you’d like to support?

My heart belongs to boutique incentive travel. I have seen firsthand how a memorable experience can significantly improve talent retention and ROI.

However, my passion extends to all types of events. Choosing the right space inspires and motivates, truly reflecting your business’s commitment. Time spent together is valuable, so don’t waste it on an uninspiring location or lacklustre content.