Gran Hotel Taoro, one of Spain’s oldest grand dames is set to reopen in Tenerife in December 2024, taking MICE business from April 2025, and Jo Beames Consultancy has been appointed to represent the luxury hotel to the UK meetings and events market.

Located in Puerto de la Cruz, in the north of Tenerife, the property will offer 199 rooms, gourmet restaurants, terraces, flexible meeting and event space, three pools and the Sandára Wellness Center, and a Congress Centre annex to the hotel.

It provides an ideal base for meeting and incentive groups looking to explore all the Canary Island has to offer, with its all-year-round good climate, spectacular coastlines, Mount Teide National Park, whale-watching, historical cities, golf and much more.

Designed by the French architect Adolphe Coquet, the property has a storied past, with Spanish royalty like Alfonso XIII, the Duke of Windsor (Edward VIII), renowned author Agatha Christie, and the first Chancellor of the Federal Republic of Germany, Konrad Adenauer, among previous distinguished guests.

First opened in 1890, a heritage listed building, the hotel is currently undergoing a major renovation to restore and reimagine the property for future generations.

“I had been looking for the right opportunity to work with an international property that would complement my fabulous bijoux collection, and I found just that in Gran Hotel Taoro.  Having been introduced to the brilliant Rosy Gotlib, I instantly loved Rosy and knew I wanted to help her launch this exciting evolution of a legacy hotel to the UK market,” said Beames”

“I am thrilled to be representing what will be an incredible offering for all kinds of MICE events and I can’t wait to introduce it and this accessible authentic part of Tenerife to my fantastic community of event professionals.”

Gotlib, director of sales & marketing for the hotel, added: “Being a native to the island of Tenerife I could not be prouder to be part of the exciting relaunch of the iconic and historical Gran Hotel Taoro, which will become a reference for luxury in the destination. And we could not be in better hands than with Jo Beames, one of the most influential and best-connected MICE professionals in the UK, who I connected with immediately and it will be such a pleasure to work with. We are confident that Jo´s talent and dedication will greatly contribute to the positioning and success of Gran Hotel Taoro in the UK MICE market.”