Brand experience agency Strata has announcement the appointment of Louise Greig as head of logistics, driven by client demand for UK and international logistics support.

Greig joins Strata with more than 20 years of experience in the live events industry at agencies including Top Banana, part of the TBA Group, where she was client services director. Her appointment is the result of significant client growth and continued demand for exceptional delegate experience support.

Andrea Bishop, director of live and virtual at Strata, said: “We are excited to welcome Louise Greig to the Strata family as our new head of logistics. With two decades of industry knowledge, she brings a wealth of expertise to our team, and we are thrilled to have her on board at this exciting time for our business.”

Greig said: “I am happiest in an agency environment working with like-minded people, being inspired by forward-thinking leaders and creating amazing experiences for clients and audiences. That’s why I am excited to join Strata at such an exciting time for the company and to be part of something amazing.”

Greig will also be working closely with recently acquired venue finding company, Trinity Event Solutions, to help Strata deliver seamless single touch point delegate experiences for clients.

In addition to its recent acquisition of Trinity, Strata has made a number of senior hires this year including Endellion King as head of incentives, Caroline Lumgair Wiseman as group head of strategic meeting solutions, Kevin Robinson as group head of strategic accounts and Phil Staines as chief of staff.