Corporate Travel Management (CTM) has rebranded its specialist meetings and events division ETM to ‘CTM Meetings & Events’ to meet corporate demand.

The group said that the strategic move will enable businesses to better manage their demand for meetings and corporate events as a seamless extension of their corporate travel programme to drive greater value from their travel budget.

Business meetings and corporate events have emerged as a significant and growing segment of business travel, as evidenced in CTM’s 2024 Global Customer Survey which found that 90% of respondents expect to travel the same amount or more for customer meetings in the coming year. Additionally, 85% expect to travel the same or more for internal meetings, and 84% for conferences and tradeshows.

“Our customers truly appreciate the value of face-to-face interactions. Our UK/EMEA respondents showed that the top priority for business travellers is collaborating with colleagues and partners. That’s why internal meetings, customer meetings, tradeshows, events, and conferences remain a key driver of business travel in the year ahead,” said Mike Leeson, general manager, CTM Meetings & Events, EMEA.

“It’s exciting to see our customers seeking new experiences. They’re looking for unique meeting and event spaces and showing a preference for multi-day events. This not only highlights their desire for connection but also underscores the importance they place on the benefits these business meetings, conferences, and corporate events bring.”

CTM Meetings & Events specialise in designing strategic corporate event experiences that deliver long-lasting results for businesses through improved budget control and visibility, enhanced operating efficiencies, and heightened attendee experiences to maximise return on investment.

The decision to rebrand reflects CTM’s commitment to evolving its services to meet the changing needs of customers and the travel landscape, recognising an increased opportunity for businesses to drive savings, efficiencies and duty of care through a more strategic, integrated approach to managing corporate and event travel.