• June 12, 2024

event:decision makes travel tracking easier with partnership

event:decision makes travel tracking easier with partnership

event:decision makes travel tracking easier with partnership 1024 683 micebook.

event:decision has expanded its partnership with travel demand management platform You. Smart. Thing. to include measurement of the environmental impact of event travel as standard in all Track reports.

The integration will support more efficient travel data collection – traditionally one of the hardest factors to track and report – and encourage delegates to travel by more sustainable modes of transport.

It allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service.

Every Track report can now include sustainable door-to-door travel planning delivered via the ‘You. Smart. Thing.’ platform. The global system recommends personalised low-carbon journey options and records model choice, accounting for multimodal routes and providing a curated visitor experience that nudges people towards net-zero travel.

More than 200 event brands use event:decision’s Track reporting service for a wide variety of events and will now be able to understand and mitigate their event travel impacts more effectively.

Matt Grey, Director at event:decision, said: “Whilst we’re delighted to be recognised as market leaders in event impact measurement and mitigation, automatically adding the capabilities of ‘You. Smart. Thing.’ into Track reporting takes our service to a completely new level.

“Now organisers of events, conferences, congresses and exhibitions can both measure visitor travel impact and start to nudge visitors onto more sustainable modes of transport.”

The companies started collaborating last year, but this new automatic integration of services underlines their commitment to providing event organisers with formalised processes to plan, deliver, and track the environmental impact of events, helping the sector to make more sustainable planning decisions.


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