• June 6, 2024

Ashfield Event Experiences and WRG merge to create Emota

Ashfield Event Experiences and WRG merge to create Emota

Ashfield Event Experiences and WRG merge to create Emota 1024 578 micebook.

Ashfield Event Experiences (AEE) and WRG have been merged by parent company Inizio Engage to create a global experiential agency called Emota.

The newly formed agency will leverage the heritage and experience of the two companies to provide a single source, full portfolio of services and capabilities serving the healthcare industry – it works with 19 of the top 20 global pharmaceutical companies – and a host of other global brands.

Emota sits within the Experience Design (XD) specialist area of Inizio Engage and focuses on designing and delivering experiences that spark emotions, creating purposeful connections which deliver lasting change for brands and audiences.

The types of experiences Emota creates include medical congresses and conventions, brand activations and experiences, advisory boards, investigator meetings, roadshows, product launches, sales meetings, public events, symposia, incentive trips, training and educational programmes among others.

At the heart of Emota’s offering are in-house services including a DE&I Centre of Excellence, a sustainable event and exhibition methodology supported by industry body TRACE, a RoSPA award-winning Health & Safety team and a strong expertise and track record in insights and measurement being an EMMC and IPCAA partner.

Emota will be headed up by Mark Jackson as global MD, alongside a leadership team consisting of Simon Davenport, global head of exhibitions and environments, Katie Coleman, head of meetings & Events US, Tripp Mahan, head of live production US, Dan Walker, head of Meetings & events UK, Saira Dickinson, head of live production UK, Katie Streten, global head of creative strategy and Mark Gass, group chief creative officer.

Mark Jackson will report into Russ Lidstone, president of Inizio Engage XD and CMO of Inizio Engage.

Jackson said: “I’ve had the pleasure of working alongside our newly formed leadership team to combine the unparalleled experience and talent of our two legacy brands into something truly special. We’re already helping clients tackle their business challenges, demonstrate ROI, and better connect with their audiences. It’s an exciting time to be in the world of experiences.”

Lidstone added: “We believe that businesses and brands are increasingly defined by the experiences that they create for their stakeholders. So now is the right time to combine our two pre-eminent event brands into Emota, one powerful, global offer. I’m truly excited to be able to offer our clients scale, creativity, innovation and delivery excellence for our clients in healthcare and beyond.”

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