Pure Communications Group has announced the appointment of Jade Woodall as account director and sustainability lead.

Jade Woodall joins Pure from mcm Creative Group, where she was senior account manager and helped develop the agency’s sustainability initiatives. She was named one of micebook’s Power 50 Green Champions in October 2023.

Her appointment marks the launch of Pure’s new sustainability strategy, as the company ramps up its focus on minimising its environmental impact and providing the best sustainable solutions to its clients.

It comes just after Pure expanded its operations team with two new hires. Russell Young has joined as senior producer, while Sashoy Beckford has been appointed senior event manager.

Young brings experience from working at a range of production and content companies, and his appointment continues Pure’s transformation from a logistics-based business to a full-service creative agency by bringing content and production in-house.

Sashoy Beckford joins from Apple, where she delivered Education, Customer & Channel Events. She will be taking on some of Pure’s major projects, as the company looks to further grow its client portfolio.

The three new hires are part of Pure’s continued expansion over the past 18 months, which has already seen the agency’s operations team grow two-fold.