Event management agency TTA has acquired brand experience and exhibition company Brand Emotion to support its growth strategy and drive innovative creative content solutions for their combined high-profile client base.

The acquisition formalises a successful long term strategic partnership over many years in the delivery of award-winning event and exhibition experiences for global corporate clients primarily in the healthcare and technology sectors.

TTA MD Liz Zutshi said: “We are delighted to welcome Brand Emotion under the TTA umbrella and are excited at the growth possibilities presented by consolidating our two businesses. We share the same ethos and ambition to drive high-value, sustainable outcomes for our global clients.

“Looking beyond the obvious to drive innovation for clients is central to TTA’s purpose.  As masters of brand storytelling, the experienced Brand Emotion team will enable us to forge new ground in creative delivery which is imperative in this dynamic and rapidly changing industry.”

Brand Emotion founders Simon Baxter and Roger Price join TTA’s board as brand experience director and commercial director, respectively. Price will focus on generating growth across services and sectors, while Baxter’s remit will be to champion brand experience with new and current clients and ensure that sustainable creativity is the bedrock of TTA’s portfolio propositions.

“Roger and I are delighted to join TTA’s passionate leadership team in this new and exciting chapter for our companies,” said Baxter. “Our track record of successful collaboration and seamless interaction with the TTA team underpins our ambition for the future and the difference we can make together in delivering world class outcomes for our valued global client base.”