TRO has announced a new partnership with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency.

The Bulb will work with TRO to assess and improve the environmental and social impacts of its daily operations.

This will include creating resources to drive innovative and creative thinking, engagement with supply chain and sustainable production.

It will also help TRO with revamping onboarding experiences, introducing interactive staff training and inspiring internal behaviour change to ensure the sustainability strategy is fully immersed in TRO’s company culture.

The partnership aims to amplify the agency’s current sustainability efforts, leading to a transparent and credible sustainability offering that will drive business impact for the agency and its clients. As a member of isla, TRO has been using its TRACE platform since 2022 to track and report on various events including Anthropy and BMW PGA Championships.

Andrew Orr, Managing Director, TRO, said: “This partnership has arrived at an exciting time for the agency. We are on a journey of future proofing TRO and sustainability plays a significant role in helping us to achieve this. Harnessing the power of collaboration will be key in driving our sustainability strategy forwards and expanding our expertise for our clients.”

Selina Donald, CEO and Founder of The Bulb, added. “We’re thrilled to be working with TRO at this pivotal moment in the agency’s growth. The Bulb has always been focused on inspiring ambition and helping clients develop and deliver sustainable event practice with measurable impact. TRO’s forward-thinking approach makes an exciting client for us, and we’re looking forward to seeing what we can achieve together.”