Rocco Forte Hotels has announced it will launch its first hotel in Naples, after signing a management agreement with fashion company Capri Group.

The five-star hotel, expected to open in 2027, will be located in Palazzo Caravita di Sirignano, adjacent to the Villa Pignatelli Museum.

The Colella family, owners of fashion brands Gutteridge and Alcott, acquired the property in 2018 and since its acquisition, CEO Nunzio Colella has stated his ambition to provide Naples with a hotel experience that matches the individuality and charm of the city.

Previously a noble residence, the building has an important history. Built in 1535, the first palace along the Riviera di Chiaia, Palazzo Sirignano was inhabited by noble dynasties such as the Bourbons and the Princes of Sirignano. The restoration of this historic building has been assigned to globally acclaimed architect Michele Bönan, renowned for his architectural and interior design work on prestigious hotels and residences.

The Rocco Forte Hotels Naples project includes 46 spacious suites, a rooftop with a panoramic pool, 2 restaurants, generous private gardens, a bar, and a large spa.

“I am honoured to be opening a Rocco Forte hotel in such a fascinating building in Naples,” said Sir Rocco Forte. “We bring the experience of three generations of hospitality and the impeccable service for which Rocco Forte Hotels is known worldwide. I thank Nunzio Colella for his trust and am excited to embark on this new adventure together.”

Rocco Forte Hotels has several other Italian projects in the pipeline, including a new luxury resort on the stunning Costa Smeralda in Sardinia, and the Carlton Milan is set to open in March/April 2025.

The group recently announced a strategic partnership with PIF, the Saudi Arabia Sovereign Wealth Fund, which acquired a 49% stake in the company, providing Rocco Forte Hotels with the financial backing and expertise to fuel its ambitious expansion plans.