event:decision has released a new tool for event planners, Impact, which assesses, benchmarks and certifies events in a wide range of environmental, social and governance factors.

Attendees at the recent micebook EXPO were given a preview  and demonstration of Impact, which allows event planners to submit responses to 30 questions relating to environmental, social and governance (ESG) elements of specific events. This data is assessed, benchmarked and certification issued to confirm assessment.

Planners can then understand how successfully they are addressing each element of ESG, against the rest of the industry, on an event-by-event basis.

“Impact was born of a direct result of corporate, agency and venue planners asking us ‘Where can we start?’ and “What should we be doing?’ With event sustainability still being a relatively new concept, it makes sense to support planners across the whole range of ESG factors,” said Matt Grey, director at event:decision.

“For the first time, event professionals can start to put some numbers and comparisons against their sustainability efforts. Not only can you ensure that you are considering the widest range of factors within ESG on each event, but we’ll show you how you compare on each against the running industry average.”

event:decision is partnering with a range of sustainability-focused partners, to whom planners can be referred if they need support with any individual elements within the assessment. “We don’t ask for any commission or referral fees from our partners, so we can honestly say that sustainability advice is being delivered in a truly collaborative manner,” added Grey.

Impact is already in use with multiple clients and events in the UK, Europe and the US, and event:decision will be publishing insights on a quarterly basis, so that event planners can see the progress that is being made industry-wide.