• January 31, 2024

micebook EXPO 2024 highlights

micebook EXPO 2024 highlights

micebook EXPO 2024 highlights 1024 681 micebook.

More than 500 event profs came together at Convene London this week for two days of thought-provoking content, meetings and more at micebook EXPO 2024 at Convene, 22 Bishopsgate in London.

We were thrilled to welcome 300 corporate and agency buyers who participated in more than 2,000 pre-booked appointments, as well as hundreds of additional meetings and networking, across the two days with more than 100 international and local exhibitors. More than 5000 electronic business cards were exchanged throughout the event.

Photography by Chris Cooper/ ShotAway

Brands and agencies attending included BT, Deloitte, PwC, Barclays, Goose Live, Powwow Events, The Forty Agency, asembl, Noble Events, BI Worldwide, AmexGBT, Eventful, Four Leaf Events, Strata, Avalon, Hyphen and many more.

Exhibitors included Ablemaxx, ACC Liverpool, Apex Hotels, Barbican, Cannes Convention Bureau, Costa Rica DMC, Destination Asia Events, DMC Advantage, Hotel Republic, Hyatt Hotels & Resorts, IHG, Just The Letter B, Minor Hotels, Mundus Representation, Switzerland Tourism, Washington DC, VisitScotland and more.

The main plenary sessions were expertly hosted and moderated by Neil Hudson-Basing, events manager for We Create Space and freelance emcee with The Attendee Experience Company (atex).

Highlights from the first day included a session on The Workplace Revolution led byAlex Hewitt, CEO at AOK Events, Lucy Francis, director at Lemon Lane and Viola Corsini, senior director of operations, Meetings Management and Life Sciences at BCD Meetings & Events.

Photography by Chris Cooper/ ShotAway

In our keynote session, in partnership with Speakers Corner, AI expert Katie King shared her insights on how events teams can harness AI across sales and marketing. Other topics for the day included mastering site visits, measuring the social impact of events, a Desk Reflex and Office Aromatherapy Workshop with Hoar Cross Hall, and wellbeing sessions with Be in your Element. The day ended with a drink’s reception, featuring entertainment from band The Wandering Hands.

Day 2 kicked off with a Corporate Panel session, led by event strategist and former VP and global head of event strategy at SAP, Nicola Kastner, who was joined by corporate event heads at SAP and Copper Technologies.

In Capturing Hearts and Minds, we heard three perspectives on designing for Belonging with Pigalle Tavakkoli, experience designer, educator, trainer, Founder and Director of the School of Experience Design, Naomi Clare Crellin, CEO of Storycraft Lab, and founder of the Experience Profiles, and Onyinye Udokporo, entrepreneur, educator, neurodiversity consultant and author of ‘Dyslexia & Me’.

Throughout the two days, attendees enjoyed spending time in our new EXPO Bazaar, a Moroccan-themed marketplace created by the brilliant More Productions, and featuring a diverse range of suppliers including The Attendee Experience Company and Speakers Corner, Be In Your Element, Sternberg Clarke, Event Apprenticeships together with Diversity Alliance, MegaBooth, Club Soda, and our charity partner Meeting Needs.

Therapists from Hoar Cross Hall and Lick Me I’m Delicious were doing activations on the EXPO floor, carrying out hand massages and creating chocolate selfies.

Thanks to all our other partners and sponsors for the event including Visit Monaco, CrowdComms, ShotAway, OneTake Shots, Streamline Social, Giant itab, Elevate Global, and Gleanin.

Save the date for EXPO 2025, which will take place on 27 and 28 January.

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