First Event has announced the appointment of Louise Gee as head of sales, continuing the agency’s ongoing expansion.

Gee joins the First Event team from YES (Your Event Solutions), where she was also head of sales.

“I’m excited to be joining such an energetic and ambitious company who is clearly so passionate about what they do when it comes to delivering on their clients’ objectives. Having already seen some of the projects the team have delivered, I’m looking forward to being immersed within such a creative environment,” she said.

Jake Burnham, sales director at First Event added: “I am absolutely delighted that Louise has decided to join First Event. It is such an exciting time for our business and with the plans we have over the next few years I am sure that Louise will be key in us reaching new highs moving forward.

“As head of sales, Louise will be responsible for leading the team to securing key new client wins as well as working closely with our Client Development team ensuring a smooth client journey from first-time clients into lifetime partnerships”.

The news follows the recent appointment of Marc Allot as creative director and Alex Stonall as client development director, as part of a wider consolidation of the First Event offering in order to meet the evolving needs of clients in new and creative ways.

In 2023, First Event achieved recognition by securing a spot on the Sunday Times Best Place to Work list and the company successfully organised 224 events in 32 cities, spanning 20 countries and 4 continents throughout the year.