• December 4, 2023

Mark Searle launches representation company

Mark Searle launches representation company

Mark Searle launches representation company 900 600 micebook.

A new DMC representation company targeting UK event buyers has launched this week, headed up by Mark Searle, who has 24 years’ experience in the UK MICE sector.

Spiced Blue will represent a select portfolio of DMCs, including Magic Travels, Tekser DMC, Petite Events Malta, Terranautika DMC, DMC Spain RTA and Event Makers DMC, covering destinations such as the UAE, Oman, Malta, Turkey, Croatia, Montenegro, Greece, Spain and more.

Following an early career in business travel and sales, Searle made the switch to MICE and never looked back, working for some of the leading UK agencies including Banks Sadler, before moving into the DMC world, working as global sales manager for the Pacific World brand in the UK, representing its extensive EMEA and APAC destination portfolio.

Briefly leaving the industry during COVID, he returned to work for inVOYAGE before taking the plunge to fulfil a long-term objective of launching his own company.

“Experience has taught us that the DMC relationship is integral to any successful event, and the strength of that relationship is so important to all parties. Spiced Blue’s role is to make the introductions, assist with the brief process and develop the long-term relationships,” said Searle.

“Our select DMC partners are all market leaders and with that comes bespoke and creative event solutions, tailored specifically to your actual brief requirements, not “copy & pasted” from the last proposal. We believe this personal engagement with you at the key briefing stage ensures we fully understand the full specification and client expectations.”

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