The winner of the Best In-House Corporate Team at the micebook Awards this year was The Experiential Team at Deloitte’s 368 In-House Creative Agency. We share highlights from their winning entry…
Deloitte LLP is the largest, leading professional services firm in the UK. The firm sits within Deloitte North and South Europe (NSE), a collective of 28 Deloitte firms, who share best practice and solutions as part of an international community.
The in-house Experiential team is part of 368 – the in-house creative agency. The team of six deliver 60-80 in-house and client events a year across all 28 geographies in NSE, creating experiences that elevate Deloitte’s brand positioning and purpose, while boosting engagement with clients and colleagues. Events are hybrid, in-person, and virtual.
The team has vast experience delivering an omnichannel of events, working with third-party suppliers to deliver the right solution based on stakeholder objectives. The programme of events is varied, from a partnership with The Lawn Tennis Association (LTA) to amplify tennis and bring it to a wider audience through a virtual experience using AR, to the annual Deloitte Shared Services Conference in Lisbon.
The Experiential team is fully aligned to the Deloitte’s WorldClimate sustainability commitments on all events. This can be seen in the NSE Sustainable events guide, which is designed to support event managers to place sustainability at the very heart of event design. It contains considerations, a checklist and case studies.
Building on their success in 2023 and beyond, the Experiential team plan to enhance their skillset especially in event tech, digital spheres, and sustainability, expand their preferred supplier list measuring against sustainability commitments, and continue to look for new ways to engage audiences; virtually and in-person.