• October 15, 2023

Destination DC appoints AbleMaxx as UK rep

Destination DC appoints AbleMaxx as UK rep

Destination DC appoints AbleMaxx as UK rep 1024 683 micebook.

Destination DC (DDC), the official destination marketing organisation for Washington, DC, has selected AbleMaxx Ltd to act as UK representatives for the MICE sector.

AbleMaxx has been managing Washington, DC’s annual sales mission for the past four years, introducing the Destination DC team to key MICE agencies and corporate event planners across the UK to educate the industry on the benefits of running an event in Washington, DC and the plethora of unique event venues and suppliers.

“The UK is one of Washington, DC’s top-producing MICE markets,” said Tara Miller, international account director, Convention Sales at Destination DC. “Recently approved Tourism Recovery District funding allows DDC to prioritise the UK segments, from event agencies and international associations to corporations and commercial conference organizers. We’re excited to retain our longstanding partner AbleMaxx in our efforts to build a diverse MICE portfolio of high-value business from the UK.”

Maxine MacPherson, managing director AbleMaxx, added: “Having managed a number of sales missions across the UK, celebrating this U.S. Capital City with the DMO, I am delighted that we can now offer event planners a local sales & marketing platform to educate and inform as well as support event enquiries for this incredible city.

Washington, DC offers an incredible multi-cultural vibe, diverse architecture and an abundance of remarkable event venues, suppliers and attractions for group events of all kinds – it’s a very exciting destination for our segment of the industry and a wonderful addition to the AbleMaxx portfolio.”

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