Global brand experience agency Nteractive has launched ‘Better Choices’ – a programme to help brands create sustainable live experiences by aligning their event activations with their corporate sustainability goals.
Better Choices offers brands a comprehensive framework to understand and improve their sustainability performance and allows them to set a baseline for their current event emissions, with clear recommendations on how to reduce them.
It sets out clear, easy-to-understand measures that clients can take, alongside easily digestible impact reports, to empower clients in making environmentally conscious decisions that enhance the overall brand experience with a reduced environmental impact.
The announcement comes as micebook unveils its first Power 50 Green Champions list, in partnership with isla, which features Nteractive owner and co-founder Neil Evans.
Evans, commented: “We have always been passionate about sustainability, and this year we’ve dramatically stepped up our efforts. Clients are often unsure where to start; sustainability was often seen as a box to be ticked, with concerns about added costs or perceived limitations. It’s now a fundamental aspect of delivering live experiences that make a positive impact and leave a successful legacy.
“We believe that sustainability presents an opportunity for our industry to improve live experiences. Better Choices creates better experiences, which in turn deliver better results for all stakeholders, whilst being far better for the planet.”
Since the start of the year, Nteractive has been working with event sustainability expert Ben Quarrell, as an in-house consultant, embedding sustainability planning into event processes and ensuring that all staff have received bespoke sustainability training.
As part of The Nteractive Better Choices Programme, the agency has committed to an annual review to ensure continuous improvement across the business and set a target to reduce emissions by 50 percent on an event-by-event basis, using the TRACE platform developed by isla. Additionally, the agency is undertaking a comprehensive audit of suppliers’ sustainability practices and training suppliers on data collection and input procedures necessary to measure their carbon footprint accurately using the TRACE platform.