We share highlights from Principal. London DMC’s winning entry in the Best Destination Management Company category at this year’s micebook Awards…

Launched in 2013 as part of the Principal Group, including events agency Principal Global Events, Principal London DMC offers DMC services in its home city of London and across the UK. An impressive client portfolio from Europe, the USA and Asia includes big brands such as HP, Capgemini, Wella, Amazon, Swiss Life and Hilton.

The Principal London DMC team of 24 provide a wide range of services covering everything from venue-finding, transportation, gala dinners and activities to event and delegate management, video and content creation, production, AV and event design.

Brands are brought to life with high impact, immersive event and activation experiences, complex logistics, and incentives, for 20 to 7,000. In 2022, the team delivered 30+ conferences, incentives and activations, contributing to over 35% of Principal Group’s revenue. Highlights included a magical four-day launch for Amazon Prime’s Rings of Power series, incorporating attendance at the biggest premier of Amazon in London in its 15-year history.

Both client and staff retention are impressive. Principal London DMC has been working with many clients for 10 years, retaining all its top ten clients in 2017, 2018, 2019, 2022, with all having confirmed events in 2023. On the team side, 10 employees have completed more than 6 years, with the longest serving members working for the DMC for 10 years.

Judges described Principal. London DMC’s submission as clear, concise and inspirational. “The two customer testimonials are a great representation of the innovative and customer orientated mindsets of the people in this business,” said one.