Nic Stott, former account director at Four Seasons Hotels, has joined tech-focused hospitality provider Sonder to lead EMEA sales efforts for sport, entertainment and group bookings across EMEA.

Bringing over 12 years of sales and account management experience in the group travel and events industry to Sonder, Stott will drive brand awareness throughout the region and increase group travel opportunities.

Launched in 2014, Sonder provides a variety of accommodation options — from spacious rooms to fully-equipped suites and apartments — in over 40 markets spanning ten countries and three continents, with guests able to manage their experience from bookings and communications through to check out via the Sonder app.

Drew Parker, director of global sales at Sonder, said: “As we continue to expand our sales presence across the globe, we are fortunate to have Nic join and lead the group sales efforts for our EMEA-based accounts. His expertise in B2B sales and his deep network of high-value customers will be invaluable as we continue to scale brand awareness and understanding on our mission to revolutionise hospitality through design and technology.”

Stott added: “I am thrilled to join Sonder and start telling the brand story across EMEA. It’s exciting to be part of an innovative and ambitious company which places guests at the forefront of everything we do.”

Sonder expanded its business travel segment to include group bookings in March this year, and at the same time announced a partnership with HelmsBriscoe, a leader in meetings procurement and site selection.