Representation company DMC Advantage has announced the appointment of Cathy Joyce as sales director.

With an impressive career spanning over 21 years, Joyce brings a wealth of experience from renowned hotels and brands across Ireland, the UK, Australia, and the Middle East.

Her extensive background includes working with prestigious hotels and brands Ritz-Carlton, Anantara Hotels & Resorts, Melia Hotels International, and Hyatt Hotels International. She also currently holds the position of President at Meeting Professionals International, UK & Ireland Chapter highlighting her leadership and dedication to the industry.

DMC Advantage said Joyce’s appointment would strengthen its market presence and uphold its commitment to delivering outstanding DMC services worldwide.

James Dowson, founder of DMC Advantage, commented: “We are thrilled to have Cathy Joyce join DMC Advantage as Sales Director. Our small team is all about service and as we grow with quality, new DMC signings we believe Cathy will help ensure we continue to stand out for our knowledge, speed of response, and the best DMC partners in the business. Her proven track record of going the extra mile to ensure the best service to clients matches our own ideals: she’ll be a fabulous addition.”

Joyce added: “I am delighted to be a part of DMC Advantage working alongside James, Simon and Tim, a talented team of Industry professionals. I have had the pleasure of working with the team and many of their DMC partners over the years to create and deliver exceptional events and experiences. Together, we will continue to provide an exceptionally high level of service to our clients, striving to exceed their expectations. I am excited for the opportunities that lie ahead.”