Specialist brand experience agency group, TBA Group has announced its expansion into the US, with the opening of an office in LA.

This strategic move into the US is driven by significant growth that the company has experienced in recent years, as well as increased demand from brands and global sports rights holders to spearhead new innovative brand activations in the US.

TBA Group has been appointed to design and execute an array of prestigious events around the inaugural Las Vegas Grand Prix, including the highly anticipated VISTA Las Vegas, in association with McLaren Racing F1 team.

Velocity Experience, the Motorsport and F1 team of TBA Group, will also be activating on behalf of various other prominent clients in F1 and Team sponsors across the Vegas Grand Prix weekend, soon to be announced.

Guy Horner, CEO, TBA Group, commented: “We’re very excited to embark on our expansion into the United States, establishing a strong presence to support our clients in such an important market. Our expansion into the US is a natural progression for the Group, with so many large-scale sporting, brand, and entertainment opportunities.

“With the forthcoming 2026 FIFA World Cup set to be supersized in the US, alongside the LA 2028 Olympics, and the huge growth of Formula 1 stateside, we bring proven expertise and experience to support our clients and partners. The demand for live experiences and content creation is massive, and this move into the US will continue to fuel our agency groups’ ambitious growth plans.”

TBA Group has three specialist divisions – sports, entertainment and brands – and also owns Top Banana agency, which sits under the brands division.