Brand experience agency Owl Live has announced it is now an accredited climate-positive business, after partnering with Earthly.
Owl Live is working with Earthly to balance carbon, restore biodiversity and improve livelihoods. To fulfil one of its sustainability goals, Owl Live will balance 114 tonnes CO2e per employee from the atmosphere.
The agency has joined the global pledge to become Net Zero by 2050, however by partnering with Earthly, which offers nature-based solutions to remove carbon, it has allowed Owl Live to make changes now.
While its current carbon impact baseline of 103.46 t CO2e per employee is already lower than the average for businesses of Owl Live’s size and industry, the team knows more can be done to reduce this further. The agency will continue to reduce its emissions as much as possible before balancing the remainder by 110% – thus becoming a climate-positive business.
Together with Earthly, this new partnership will make a difference to a special project. The Rimba Raya biodiversity reserve (pictured) is protecting one of the most endangered ecosystems in the world – peatland.
By investing in this project, Owl Live is protecting 65 endangered animals and plant species. Not only is this reserve helping the planet, but it is supporting the local community, and improving jobs and water supply.
Owl Live managing partner Lauren Mucklow said: “Change must happen now, and we are taking action. We’ve wholeheartedly focussed on accelerating our sustainability efforts over the past 12 months, and with Earthly, we have a greater opportunity to make a real difference, quickly and effectively.
“We understand our industry has a high environmental impact, so we are committed to changing the future of brand experiences, starting with our own operations, and ultimately, influencing change in others – both clients and competitors.”