Live Union won the micebook V Award for Best Charity or CSR Event this year for its virtual delivery of the National Grid – Global Youth Engineering Climate Conference. We check out the winning entry in more detail…
As a Principal Partner of COP26, National Grid sought to engage a diverse and global community of 16–35-year-olds around the green energy transition. Live Union were asked to help design and produce an experience that would engage an audience outside National Grid’s normal focus, sparking connections and inspiring a greener energy future.
Live Union’s highly customisable Beehive platform encouraged development of a globally inclusive experience. The ambition was for a space ‘where creativity and science meet to create green energy solutions.’
Live Union created an eco-park deep in the Scottish Highlands, linking it to the Glasgow location of COP26. The stunning 3D environment included biodomes, living walls, hydroponics, a wind farm, electric scooters – even the Loch Ness monster.
Mindful that this audience sat outside their usual corporate focus, it was decided its National Grid’s UK and US graduates would lead the content development.
At the heart of the conference were four streams, including Engaging Generations and A Global Zero Carbon Energy System for All. Held immediately prior to COP26, the conference harnessed the excitement around green energy, attracting 4,000 registrations and attended by 1,877 young people from 110 countries.
The depth of engagement was impressive: 26% of attendees participated in a 1:1 video networking chat; 43% joined a networking table; 45% connected with an exhibitor; and 54% researched vacancies on the Green Jobs Board. Judges said the event “stayed true to the audience and really let the youth drive the content”.