DRPG picked up the award for Best Internal Communications Event at this year’s micebook V Awards. We take a closer look at the global agency’s award-winning entry…

Consumer Live is the flagship annual employee event for BT that brings together employees from the main retail division of BT Group, to share the vision for the future and key company updates, as well as celebrating the successes of the past 12 months.

Due to the pandemic, DRPG had to turn the 2021 event into a virtual experience, with the aim of bringing together 26,000 colleagues, of which 22,000 work in contact centres and stores.

The event was split into two parts and focused on tailoring the experience to the delegate’s location and job role. Two live plenary sessions were broadcast – one at 8am where colleagues went into stores before opening hours to enjoy breakfast together and tune in as a team, and the second in the afternoon, for the rest of Consumer, with Service breakout sessions seamlessly streamed live from six locations to 16,000 people directly after the plenary.

In the evening, DRPG hosted an evening recognition event ‘The Big Consumer Show Live’ that saw a special performance from Anne-Marie and a gamified segment where 300 BT Colleagues and their families took part in a live competition to win some amazing prizes.

Consumer Live 2021 reached 100% of colleagues, of which 80% of those watched live on the day. There were over 64,000 unique stream views of the plenary and divisional sessions and the reaction on BT’s ‘Workplace’ – across the live event day, there were thousands of comments and videos uploaded, averaging 81 comments per post.