AV provider PSP has announced the launch of B30 Studios in South Birmingham.

Representing an investment of over £1 million, B30 Studios has been conceived to address the increased demand for virtual and hybrid events as well as future content creation requirements.

The new white label, 6,000 ft² purpose-built space has been designed to enable every format of content creation under one roof.

B30 Studios can meet even the most complex demand, not just for virtual and hybrid events, but TV productions, music videos, product launches, fashion shoots or filmed podcasts.

Alongside an XR stage, LED backdrop, green screen, white space blank canvas and photography studio, B30 Studio’s two dedicated MCRs (virtual streaming studios) and global studio network will enable the recording or live streaming of projects to anywhere on the planet.

Meanwhile, the facility’s comprehensive on-site AV kit means no delays while extra equipment is brought in. B30 Studios has a huge inventory of equipment, encompassing sound, video, lighting, power distribution and rigging, while technical project managers can also design a bespoke rental package for any event.

Presenting clients with a complete package, the studio also comprises onsite editing suites, green rooms, meeting rooms, dressing rooms, plentiful on-site parking and double storey direct access for props and vehicles. B30 Studio’s facilities are matched by an experienced on-site team.

Managing Director David Woodcock commented: “We are really excited to be bringing a unique, versatile and state-of-the art studio to the market. 70% of PSP’s events now require some sort of virtual or digital integration; this year alone has seen us deliver over 250 events leveraging studio/hybrid and this blend looks to continue its dominance.

“B30 Studios is purpose-built to give both our existing and new clients everything they require to shoot, record and stream anywhere in the world, thereby answering the current and evolving requirements from brands.’’

Founder and Director Ian Willcox added: “We’ve created from scratch a dedicated facility that brings together under one roof everything our clients might need. This is a white label space aimed at the creative industry. The fact we are so well located means we’ve already had many enquiries, even before we’ve opened our doors. We can’t wait to showcase B30 Studios to the industry.”