Event sustainability group isla has launched proseed, a new universal framework for delivering sustainable events.

The framework was launched in front of the industry at a special seminar last week, with the support of isla’s 72 strong membership, including Channel 4, Amplify, Brandfuel, Imagination and Church House Westminster.

Labelled as a ‘gamechanger’ for the industry, proseed is a free tool packed full of information, guidance, resources and actions, empowering event teams to deliver sustainable events with a positive impact.

“Sustainability can feel like a complex topic and maybe people find it difficult to know where to start. proseed solves that by being clear, action-focused and practical. Our objective is to clarify while being action focused and practical,” commented Anna Abdelnoor, co-founder, isla

“Both our members, and the wider industry, have consistently asked for a way to benchmark sustainability performance, because tracking and comparing progress is crucial to making improvements. proseed provides that as an easy-to-use resource and is being developed to include a scoring system which will provide transparency and accountability across a full event life cycle.”

Sean Stanley, from Channel 4, one of isla’s corporate members, added: “At Channel 4 we’ve committed to becoming net zero carbon by 2030. proseed is incredibly useful for us because it allows us to translate our climate goals into practical steps that can be implemented by all our event agencies and suppliers, helping us to make the progress we have committed to.”

proseed has had input from event energy experts, Zap Concepts, The Sustainable Restaurant Association, circular economy and behavioural change experts Sustainable Sidekicks, WRAP and Ecolibrium, a specialist charity set up to tackle travel impacts within events, as well as being road tested with 30 isla members.

The framework is hosted at www.proseed.events and all information and guidance is available free to the industry. isla will be working with its member base to implement the framework across their businesses throughout the year, as the benchmarking and scoring functionality is developed.

isla was launched in September 2020 with 12 founding members and has since grown to over 75, with a mix of brands, agencies, venues and event suppliers.