The IMEX Group has announced a new digital platform for the MICE industry called IMEX BuzzHub.

Powered by Swapcard and managed by creative agency, Smyle, the IMEX BuzzHub will offer the global events community multiple chances to learn, share knowledge and network based on an array of professional and personal interests.

The new concept, which will run May to September has been crafted following extensive customer research plus lessons learned from two editions of PlanetIMEX in 2020. IMEX’s agencies, partners and other experts have played an important role in shaping the content and formats on the IMEX BuzzHub.

Visitors can choose from a variety of activities and sessions – all free of charge – and pick options that best fit their business or personal growth ambitions.

Monthly ‘Buzz Days’ will take their lead from IMEX’s 12 Commitments for 2021 starting with a day of programming centred on Collaborations, Connections and Community on 12 May.

The first Buzz Day will start at 1500hrs London time with an introduction and welcome by IMEX Group Chairman, Ray Bloom and CEO, Carina Bauer. It will be followed by 20-minute keynotes, intimate campfires with speakers and topic-focused roundtable discussions.

The day will close with a heavyweight panel focusing on the role that events play in building and maintaining communities, facilitated by Julius Solaris, Head of Engagement at Swapcard.

The monthly Buzz Days will be interspaced with networking, specialist education, community get togethers plus some fun-filled surprises. IMEX staples, such as the famous IMEXrun, will also feature.

“The IMEX BuzzHub is designed to give tangible value to our buyers and suppliers and, ultimately, to set them up for success at IMEX America. Our team has worked hard, collaborating with our partners Smyle and Swapcard, to create a collection of exciting engagement opportunities for the whole of the business events sector,” explains Carina Bauer, CEO of the IMEX Group.

“With so much of our industry still in flux, and expectations and attention levels changing so fast, we’ve intentionally added plenty of time and space for networking, for meeting new people with shared interests and for business conversations. We’ve combined the formal with the informal, all the time remembering that people want to get a fix on the current state of the industry and, most importantly, the ‘who’s who’ of its community.”