• January 18, 2021

Singapore unveils initiative to reimagine travel

Singapore unveils initiative to reimagine travel

Singapore unveils initiative to reimagine travel 1024 724 micebook.

The Singapore Tourism Board (STB) has kicked off 2021 with the launch of a new platform for the global and local tourism communities to share ideas on how to reset and revive tourism post pandemic.

Called SingapoReimagine, the initiative aims to reimagine travel for Singapore and the rest of the world, by sparking conversations, stories and ideas to collectively shape the future of travel.

Sharing best practice

It will kick off with “Reimagine Travel – Global Conversations”, a series of forums around the world to stimulate discussions on how to reshape global travel, through which STB will share its learnings on how the public and private sectors have come together to create new possibilities for visitors. Global partners will also be invited to share knowledge and exchange ideas.

Closer to home, STB will roll out “Reimagine Travel in Singapore”, a series of engagements with passionate members of the local community and tourism partners to co-create ideas and spur the renewal of Singapore tourism. This complements the SingapoRediscovers domestic campaign, which encourages locals to rediscover and reconnect with Singapore’s hidden gems and experiences.

STB will also use SingapoReimagine as a platform to step up marketing Singapore as a MICE destination known for Safety, Innovation, and Trust. This is to rebuild short to mid-term consideration of Singapore among MICE event planners.

STB Chief Executive Mr Keith Tan said: “COVID-19 is the biggest crisis we have ever faced in travel and tourism. But it also offers us an opportunity to reset and revive our industries in ways that we never imagined was possible a year ago.

“The journey to reimagine travel has already started in Singapore, and we want to continue this journey with those whose voices matter – our community in Singapore, and our partners here and around the world. We look forward to co-creating ideas and strategies with all of them, to make travel better.”

A reimagined Singapore for visitors

SingapoReimagine is also about creating a new standard for travel. Over the past few months, Singapore’s tourism sector has shown both resilience and ingenuity, to meet the evolving needs of visitors and ensure that every aspect of their experience is safe, yet enjoyable.

Reimagine SafetySTB has been working closely with industry partners to elevate health and safety measures based on new national standards, so that future visitors can enjoy the city’s refreshed experiences with added peace of mind. Such initiatives include the SG Clean Quality mark, which requires tourism establishments to adhere to stringent levels of hygiene and sanitisation as well as Safe Management Measures (SMMs).

Reimagine Technology – Technology is at the heart of those efforts. From the use of contactless technology and cleaning robots, to the TraceTogether app and token (the world’s first national digital contact tracing tool), Singapore aims to make travel safer, yet seamless and efficient. Technology is also creating new possibilities for our tourism offerings. Virtual experiences, hybrid meeting venues and events, and even robot baristas are now offered, offering new ways for to engage with visitors without compromising on safety.

Reimagine City & Nature – Looking further ahead, Singapore aims to be the world’s most sustainable urban destination. The destination has invested in new products and pilots that take into account the needs of the community and the environment. These include nature-based concepts in places of interest such as Jewel Changi Airport and Gardens By the Bay and reimagining the Mandai Precinct as a world-class eco-themed nature cluster with the introduction of new wildlife attractions as well as eco-friendly accommodation offerings.


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