• January 21, 2026

Impact XM and Jack Morton announce merger

Impact XM and Jack Morton announce merger

Impact XM and Jack Morton announce merger 1024 683 micebook.

Brand experience agencies Impact XM and Jack Morton have announced that they are merging to create a global experiential powerhouse.

The combined agency will be supported by The Riverside Company and operate under the Jack Morton name, a brand with strong global recognition and reach that enables the unified organisation to go to market with a clear, powerful identity.

Together, the agencies bring complementary strengths and more than 1,000 specialists across creative, strategy, digital innovation, production, fabrication, and impact measurement, forming a fully integrated experiential offering designed to meet the evolving needs of today’s leading brands.

With expanded global scale across 20 offices spanning North America, Europe, Middle East and Asia Pacific, deeper category expertise, and a connected, end-to-end delivery model, the combined agency is built to help brands create real, human experiences that drive business impact.

Experiential services include large scale conferences, digital engagement, sponsorship, brand activations, trade shows, corporate events, B2B experiences, and healthcare congresses, among other live event services. The combined agency serves some of the world’s most recognisable brands, including many Fortune 100 companies.

“Impact XM has been evolving toward a more integrated, global model for years,” said Jared Pollacco, CEO of Impact XM. “We’ve always believed that creativity, innovation, and exceptional execution are what move people, and this union accelerates that vision for both our clients and our teams. The merger brings together Impact XM’s unified experiential approach and Jack Morton’s global scale and creative strength.”

“This is a pivotal moment. Together, we’re building an agency ready for a marketing landscape reshaped by AI – one that keeps real, human experience at the centre,” said Craig Millon, CEO of Jack Morton. “With combined creative, strategic, and executional capabilities, we can offer deeper expertise, broader scale, and a cohesive end-to-end model for clients. And because our cultures share the same people-first values and passion for delivering extraordinary experiences, we’re stronger together and so is the work we’ll create.”

The merger is subject to customary approvals and is expected to close in Q1 2026, with leadership teams from both organisations working closely to ensure a seamless transition for employees and clients. Pollacco will serve as CEO of the unified agency and Millon will serve as Global President. Josh McCall, the CEO of Jack Morton from 2003 until his retirement in 2022, will serve as Executive Chairman of the board of directors. Grant Gregory of Gregory & Hoenemeyer Inc. acted as financial advisor to Impact XM and The Riverside Company on the transaction.

Jack Morton’s transition to private ownership follows its sale by Omnicom, creating the opportunity for the unified agency to operate independently under a shared vision for growth.

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