Full-service event group asembl.group, has announced the appointment of Mike Linford as its new partnership manager, to lead the group’s national growth strategy.
Linford joins with experience across both agency and brand roles, having held positions at Make Events, The Fresh Group, and most recently at MyProtein as events and activations manager.
His new role at asembl.group will focus on building strategic partnerships, nurturing client relationships, and driving regional growth as the group continues to diversify its UK footprint.
The appointment is also a meaningful personal milestone for asembl.group CEO Gavin Farley, who mentored Linford during the Covid-19 pandemic through the Elevate Mentoring scheme.
Gavin Farley, CEO of asembl.group, commented: “This really has gone full-circle. I had the privilege of mentoring Mike when the industry was facing huge challenges, and since then we’ve built a great friendship. Watching him evolve and succeed across leading agencies and brands has been incredibly rewarding.
“To now welcome him officially into the asembl.group family is a proud moment, both personally and professionally. Mike brings energy, experience, and a collaborative spirit that aligns perfectly with our values. We’re excited to have him on board.”
Linford added: “Having first connected with Gavin through elevate five years ago, it’s been a pleasure to maintain that relationship and watch asembl.group grow into the powerhouse it is today. To now join the team and help lead its next phase of growth, particularly in a region I’m passionate about, is a fantastic opportunity. asembl.group is a business built on people and purpose, and I’m proud to be part of it. Looking to see if Gav’s any good as a boss now!”
This appointment is the latest in a series of strategic hires that reinforce asembl.group’s national expansion strategy.