Principal Global Events has announced that Lidia Sakarapani will be taking on the newly created role of director of business development & growth.

This change has been introduced to support the agency’s ambitious growth plans and the restructuring of the business.

In her 10th year with Principal (which celebrated 30 years in business in 2024), Sakarapani will play a pivotal role in shaping Principal’s growth strategy and lead the expansion of new business, driving strategic initiatives that align with the company’s long-term vision.

Anupa White, co-founder & director of Principal commented: “This restructuring marks a significant milestone in our journey, 22/23/24 have been incredible, this year being our most successful year to date. It positions us to better serve our clients and capture new opportunities in the market. I’m excited for Lidia as I am confident that she will lead us to success in the years ahead.”

Sakarapani added: “I’m thrilled to have the opportunity to take the agency forward into a new phase. I am fortunate to work alongside a brilliantly talented leadership team and as we continue to grow and expand our client base, I look forward to leveraging my experience and expertise to drive innovation and deliver more exceptional events and experiences for our clients.”