Global corporate travel and event management company Reed & Mackay has announced the launch of its Reed & Mackay Events offering in France in response to growing client demand for customised event solutions.

The new division will be headed up by Barbara Labrit, who was recently appointed head of Meetings & Events for France. Labrit joins with extensive experience in the MICE sector, gained within communication agencies and travel management companies.

The integration of the Events offering within Reed & Mackay in France is part of the ongoing expansion of the service globally.

Present in all Reed & Mackay’s wholly owned markets, the global Event team has grown exponentially, from six employees in 2019 to over 165 today. In the last 12 months, the team managed over 4,700 projects, hosting 175,000 guests worldwide.

Johann Smith, MD of Reed & Mackay France, added: “I am delighted to announce the launch of this new offering in France, which is a strategic priority for the company and our group. We are committed to offering our clients event solutions at the same levels of excellence and quality as the business travel services we have been providing for nearly 25 years, relying on our experts and the best technologies.”

Reed & Mackay Events in France will offer a range of services including venue sourcing, group travel and hotel bookings, incentive travel, event management and more.