Powered by Humans is a new agency focused on transforming the employee experience by applying best-in-class marketing and advertising practices to drive brand love and advocacy.

Created by The Smyle Group, Powered by Humans will work with businesses to deliver campaigns and experiences that ‘unleash the power of the humans behind the brand by giving them the best experience of it’.

The agency was created following a huge shift in workplace culture during and post-pandemic.

With a focus on equitable experiences for all, Powered by Humans will provide a range of services including strategy and planning; talent acquisition, development and retention; communication; and change.

Director of Powered by Humans, Lee Ashton, said, “I’m really excited to be part of the team launching our new agency and working with brands who genuinely care about a meaningful employee experience. Exceptional employee experience is at the heart of excellent customer experience.

“Throughout my career, I’ve seen the disparity between the value brands place on customers versus colleagues. Thankfully many organisations recognise the value in investing in their people, especially during those moments that matter on their employment journey, and that’s exactly where we will be able to help”.

The launch of Powered by Humans is the newest addition to The Smyle Group, which has rapidly grown its presence in the experiential and creative industries.

Keith O’Loughlin, CEO of The Smyle Group, said, “Powered by Humans is an inspiring new brand joining our family of independent agencies in a rapidly evolving sector. It helps further strengthen The Smyle Group as we continue to focus on doing purposeful, meaningful work in imaginative, sustainable and equitable ways.”