One Industry One Voice (OIOV), the coalition of associations and businesses created to champion the events industry during the global pandemic, has been expanded and rebranded The Power of Events (UK).

Since its formation in July 2020, OIOV set about bringing together the seven core events industry sectors, defined as business and consumer brand experiences, live music, exhibitions, outdoor events and festivals, weddings & private events, sports and cultural activations, government/third sector events.

Under the new Power of Events brand, it will operate as a not-for-profit company to showcase the events industry, its range of sectors, expertise and networks. It has been developed in partnership with the seven core sectors’ main associations and 10 UK university event faculties, to deliver a website and an industry research app and evaluation platform.

The Power of Events’ new comms hub will be the one place to go for anyone that wants to learn more about the wider industry. Rich in content and kept current, it will work in parallel with an engagement app that all event professionals will be encouraged to download once launched later in the year.

The Power of Events also aims to demonstrate the broad range of skillsets and career opportunities to attract a more diverse and inclusive talent mix, alongside an industry map clarifying the breadth and variety of these live experiences with the wide range of supply chain expertise needed to deliver them.

It will support existing trade associations and organisations by signposting to their information, resources, and campaigns. It will also research and communicate the social and economic impact of events across the UK.

In partnership with its universities collective, it is also in the process of applying for funding from multiple research grant sources, which many of these academic supporters have successfully benefitted from to deliver recent associated projects and data collation programmes.

Taskforce association members and wider support organisations have offered their commitment and financial start-up funding support. The Power of Events has had offers of individual start-up grant contributions and support of more than £1,000 but believes that fixing a minimum level of £500 for any organisation that wants to support would be the most equitable approach.

A digital agency has been commissioned to develop the brand, logo, website wireframe, UX, initial homepage design etc in partnership with The Power of Events – initial brand and homepage launch is scheduled for June 2022 as the OIOV website and social media accounts also switch over.