Broadsword has announced the appointment of Michelle Rogers as account director, its fifth new hire in 2022 as the agency continues to grow.

Rogers joins the commercial team and will support the London, New York and Hong Kong based agency’s expansion. She has over 20 years’ experience in the events industry, managing project teams and delivering successful events, for agencies including GPJ and OrangeDoor.

She brings a wealth of experience in producing global events, including executive level meetings, awards, product launches, roadshows, exhibition trade shows, user conferences, internal sales & marketing conferences, and virtual events.

Clients have included IBM, Gartner, Cisco, Samsung, Tencent, GSMA, Salesforce, Sun Microsystems, GSMA, Hewlett Packard, Unilever, Citibank, Proctor & Gamble, Micro Focus, McLaren, Equinor and ServiceNow.

Broadsword’s Managing Director, Anna Green, commented: “This is a really exciting time for Broadsword, having opened our US office at the start of the year and now expanding our offering in the Asia Pacific region. Michelle joins us with a wealth of wisdom and global event experience, and we are delighted to welcome her to the team.”

In February, Broadsword announced the launch of its New York office in response to growing client demand in the US.