Live events and communications agency Broadsword has announced the opening of its US office in response to growing client demand across the pond.
The agency has already had plenty of experience servicing US clients, with work for Clarivate, Refinitiv and the New York Times.
Based in New York, Broadsword Americas is led by Ben Hocken – a core member of the Broadsword team who has previously worked in LA and comes with significant experience of producing events for global brands.
Broadsword’s Commercial Director Matt Green commented: “60% per cent of Broadsword’s work is already international, and we’ve gradually been expanding our operations over the course of the pandemic.
“In the States we’ve pinpointed demand from clients that we’ve worked with from London, but who are US-based. We’re in the position now to offer clients the best of both worlds – the team they trust to deliver their events with our unique culture led approach.”
Broadsword’s London team will work closely with the US team, collaborating across insight, strategy and creative to develop brand experiences, events, content and multi-faceted communication campaigns.
The agency, which opened its first international office in Hong Kong just before the global pandemic hit, unveiled a refreshed brand, visual identity, and website last September to better reflect its expanded service offering.