Madame micebook is spreading those business wings of hers, and heading East…

The fact that South Korea is something of a future C&I star is absolutely no secret – it was named one of the most demanded destinations for MICE in 2019 by Pacific World. However, details of its luxury hotel stock and upcoming arrivals in the destination have yet to be firmly placed in Madame micebook’s busy diary – so a whirlwind trip around this slick destination uncovers three new contenders for events.

First stop is the hip city of Seoul, where last August JW Marriott reopened its property following a full renovation. Inside its five-star retreat, guests can take their pick from more than 400 rooms which includes two penthouses, numerous suites and beautifully appointed rooms, all of which is complemented by a 2,300 square metre conference space.

If you are after something a touch more boutique, the stunning Alcove Hotel set in the Seonjeongneung area boosts Accor Hotels Group’s already impressive portfolio of hotels in South Korea. This sleek property opened at the end of 2018 and features wood and tiles as its design elements both inside and outside, while amenities are from eco-label Scandinavian White.

The new launch has already won over a local fanbase, who frequent its classic American bistro, Salmanazar, plus its concierge club, Bluewood House, and the Club Limit rooftop dining bar.

And finally it’s off to Busan for sneak preview of the new Avani Central Busan, set close to Gimhae International Airport in the city’s Munhyeon Finance Complex. The 289-room hotel is ideally located for business travellers and when it opens later this year, it will feature an all-day dining restaurant, an 800 square metre event space plus the AvaniSpa and AvaniFit gym.

For more inspiration, check out our Online Destination Spotlights…or contact this micebook partner:

• Pacific World South Korea

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