Representation companies provide invaluable sales and marketing support to international hotels, DMCs and suppliers wanting to attract business from the UK meetings and events sector, while supporting event buyers with finding the right partners to elevate their events. This award will recognise an outstanding UK-based representation company that excels in raising brand awareness, developing new business opportunities, building, and maintaining strong buyer relationships, and confirming bookings for its portfolio of clients. Judges will look for excellence in all areas including UK market knowledge and relationships, innovative approaches to getting clients in front of buyers and customer service and support.