Incentive

Destination Touchdown: Melbourne https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/01/29144516/Copy-of-DL-Article-Photos-Size-1920-x-1280-px-6-1024x683.png 1024 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png January 5, 2026 April 29, 2026

Destination Touchdown: Melbourne

January 5, 2026

Melbourne’s Moment: Julia Swanson on the city’s growing incentive appeal https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/12/05081535/REM_4135-1.jpg 1024 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png January 5, 2026 January 5, 2026

Melbourne’s Moment: Julia Swanson on the city’s growing incentive appeal

Last month, Melbourne took centre stage as the host of Australia Next 2025, Tourism Australia’s premier incentive showcase presented in…

January 5, 2026

In Pictures: SITE GB Christmas Lunch 2025 https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/12/16132014/Dean-Rossiter-Photography-057-1024x683.jpg 1024 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png December 16, 2025 December 16, 2025

In Pictures: SITE GB Christmas Lunch 2025

A 400-strong crowd of #eventprofs gathered at Raffles London at The OWO on Monday (15 December) for the annual SITE…

December 16, 2025

Destination Touchdown: Bergen https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/12/29145020/Copy-of-DL-Article-Photos-Size-1920-x-1280-px-7-1024x683.png 1024 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png December 1, 2025 April 29, 2026

Destination Touchdown: Bergen

December 1, 2025

Destination Touchdown: Prague https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/11/01110220/Copy-of-DL-Article-Photos-Size-1920-x-1280-px-3-1024x683.png 1024 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png November 2, 2025 May 1, 2026

Destination Touchdown: Prague

November 2, 2025

The Standard opens on Thailand’s tranquil East Coast https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/10/16191158/The-pool-area-at-The-Standard-Pattaya-Na-Jomtien.jpg 1008 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png October 20, 2025 October 16, 2025

The Standard opens on Thailand’s tranquil East Coast

The Standard is opening its latest Thailand outpost this week (21 October) in Na Jomtien, Pattaya. Located just over an…

October 20, 2025

A Taste of Vienna: Serving Inspiration for 2026 & Beyond https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/10/13200924/DL-Article-Photos-Size-1920-x-1280-px-2-1024x683.png 1024 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png October 14, 2025 October 31, 2025

A Taste of Vienna: Serving Inspiration for 2026 & Beyond

By Shannon Skeels Contrary to what Billy Joel may have led me to believe, Vienna doesn’t wait – it welcomes,…

October 14, 2025

Incentive travel growth plateaus as costs and uncertainty weigh https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/10/09210254/IMG_5770.jpeg 1024 684 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png October 10, 2025 October 9, 2025

Incentive travel growth plateaus as costs and uncertainty weigh

Global incentive travel activity is expected to remain flat into 2026, with only modest growth forecast through 2027, according to…

October 10, 2025

Case Study: Making Waves with a Global Incentive at Sea https://mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/09/09161355/1750168135193.jpg 1024 683 micebook. micebook. //mbhub-wp.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/05/25071857/micebook_logo_new.png September 9, 2025 September 9, 2025

Case Study: Making Waves with a Global Incentive at Sea

After delivering a five-star exclusive charter through the Aegean earlier this year, brand experience agency søster is predicting that cruising…

September 9, 2025

Destination Touchdown: Melbourne

Melbourne’s Moment: Julia Swanson on the city’s growing incentive appeal

In Pictures: SITE GB Christmas Lunch 2025

Destination Touchdown: Bergen

Destination Touchdown: Prague

The Standard opens on Thailand’s tranquil East Coast

A Taste of Vienna: Serving Inspiration for 2026 & Beyond

Incentive travel growth plateaus as costs and uncertainty weigh

Case Study: Making Waves with a Global Incentive at Sea

Join Our Community

Our events

Inspiration

About us