Events

In Pictures: Destinations Alliance Afternoon Tea 1024 768 micebook.

In Pictures: Destinations Alliance Afternoon Tea

Destinations Alliance hosted buyers from agencies including BCD M&E, Fourleaf Events, Amex GBT, CL Venues and many more for an…

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Case Study: How IM Group celebrated its 50th anniversary in Monaco 1024 682 micebook.

Case Study: How IM Group celebrated its 50th anniversary in Monaco

For IM Group, its 50th anniversary was an opportunity to celebrate both the milestone and the individuals, past and present,…

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micebook launches US Agency Leadership Report 2026 1024 683 micebook.

micebook launches US Agency Leadership Report 2026

What’s keeping US agency leaders up at night? From AI and M&A to talent, pricing and growth, our new US…

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Case study: How Chorus turned whisky advocacy into an art form 1024 683 micebook.

Case study: How Chorus turned whisky advocacy into an art form

Part gallery, part tasting lab and part stage, The Johnnie Walker Drop reimagined traditional trade advocacy through a multi-sensory combination…

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First Look: Could MS Connect put river cruising on the events map? 1024 683 micebook.

First Look: Could MS Connect put river cruising on the events map?

The new MS Connect by Transcend Cruises offers a fresh take on river cruising. søster’s Paul Lake joined the ship’s…

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Case study: Inside an award-winning Marrakech incentive 1024 683 micebook.

Case study: Inside an award-winning Marrakech incentive

Bespoke itineraries, outstanding attention to detail and memorable Moroccan moments created a truly aspirational reward for 35 top performers and…

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micebook expands X events portfolio with Luxury Edition launch 1024 683 micebook.

micebook expands X events portfolio with Luxury Edition launch

micebook is expanding its X: by micebook events portfolio with the launch of a new exclusive Luxury Edition in Montenegro…

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Preview: What to expect at Convening EMEA 2026 in Lisbon 900 600 micebook.

Preview: What to expect at Convening EMEA 2026 in Lisbon

More than 600 business events professionals from over 40 countries are set to gather in Lisbon this September for PCMA’s…

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Case Study: How Nteractive brought Nebius’ US market debut to life 1024 683 micebook.

Case Study: How Nteractive brought Nebius’ US market debut to life

The Nebius Inflection AI Expert Forum 2026 brought together more than 260 enterprise innovators, AI builders, investors, analysts and technology…

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