Events

Are you running events, or building an event portfolio? 1024 684 micebook.

Are you running events, or building an event portfolio?

Could a more connected approach to your events calendar unlock greater value? Chris Rhodes, owner and creative director at Experience…

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A breakfast in another world: rethinking the event experience 900 600 micebook.

A breakfast in another world: rethinking the event experience

A breakfast behind the scenes at The Lost Estate got me thinking about anticipation, the power of something you can…

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Event budgets are rising. Are briefs catching up? 1024 676 micebook.

Event budgets are rising. Are briefs catching up?

Two reports in a week have offered encouraging signals for the events industry. But for agencies and planners, the question…

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Dubai shares business events momentum with European buyers 1024 683 micebook.

Dubai shares business events momentum with European buyers

Dubai Business Events brought a message of confidence and growing momentum to London last week, welcoming 65 event buyers to…

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Moving together: X: by micebook 2026 highlights 1024 683 micebook.

Moving together: X: by micebook 2026 highlights

From canyoning and horse riding to sailing and exploring Ronda, X: by micebook – The Second Edition brought more than…

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In Pictures: X: by micebook 2026 1024 683 micebook.

In Pictures: X: by micebook 2026

X: by micebook – The Second Edition brought together more than 100 event buyers and partners in Andalucía for three…

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Case Study: How Principal brought 50 years of Day Lewis to life 1024 683 micebook.

Case Study: How Principal brought 50 years of Day Lewis to life

A bespoke West End performance, personal storytelling and meaningful recognition helped Day Lewis Pharmacy celebrate its 50th anniversary with more…

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Only 5% of event profs truly understand their clients’ hidden barriers, PCMA research finds 1024 682 micebook.

Only 5% of event profs truly understand their clients’ hidden barriers, PCMA research finds

Just 5% of organisations truly understand the hidden barriers facing their priority client segments, according to a finding shared at…

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James Wallman announced as keynote speaker for micebook LUXE 2026 900 600 micebook.

James Wallman announced as keynote speaker for micebook LUXE 2026

Experience Economy expert, bestselling author and futurist James Wallman will deliver the keynote session at micebook LUXE 2026, in partnership…

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