Agency

Brands at Work acquires Chorus 900 600 micebook.

Brands at Work acquires Chorus

Brands at Work has acquired Chorus in a move designed to strengthen its offering across experiential marketing, creative communications and…

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Why pharma is emerging as a growth market for event agencies 1024 683 micebook.

Why pharma is emerging as a growth market for event agencies

There has been a noticeable increase in interest around the pharmaceutical and healthcare sector from event agencies over the past…

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35 years on: how Parallel Blue is navigating a changing events landscape 1024 683 micebook.

35 years on: how Parallel Blue is navigating a changing events landscape

As Parallel Blue marks its 35th anniversary in 2026, managing director Paul Martin reflects on his route into events, steering…

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Challenging the M&A playbook: Inside the OrangeDoor–Unbridled deal 1024 683 micebook.

Challenging the M&A playbook: Inside the OrangeDoor–Unbridled deal

By Susie Harwood An old editor of mine used to say there’s no such thing as a merger – it’s…

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micebook Shadow Board – highlights & pics 1024 683 micebook.

micebook Shadow Board – highlights & pics

The micebook Shadow Board came together on 12 April for its latest quarterly meet-up, hosted in the stylish surroundings of…

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Long Lake to acquire Amex GBT in $6.3bn deal 900 600 micebook.

Long Lake to acquire Amex GBT in $6.3bn deal

Long Lake Management has agreed to acquire American Express Global Business Travel (Amex GBT), the world’s largest corporate travel platform,…

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Broadsword explores the ‘Engagement Economy’ at B. Inspired event 1024 683 micebook.

Broadsword explores the ‘Engagement Economy’ at B. Inspired event

Broadsword hosted its first B. Inspired event of 2026 at Shoreditch House, bringing together event and marketing leaders to explore a topic…

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Nteractive elevates New Balance London Marathon activation 1024 683 micebook.

Nteractive elevates New Balance London Marathon activation

Experiential event specialists Nteractive have delivered a large-scale, multi-site activation for New Balance at the 2026 London Marathon, marking more…

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Top Banana celebrates growth with new UK headquarters 1024 683 micebook.

Top Banana celebrates growth with new UK headquarters

Top Banana has announced that it is investing in a new head office within Ragley Hall Estate this summer, placing…

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