Agency

Case Study: How Cisco Live turned a conference into a community 1024 683 micebook.

Case Study: How Cisco Live turned a conference into a community

More than 21,000 attendees and 1,600 sessions made Cisco Live 2026 Amsterdam the most successful event in Cisco EMEA’s history.…

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micebook Awards Winners Spotlight: ICC Wales 1024 683 micebook.

micebook Awards Winners Spotlight: ICC Wales

This week we are shining the spotlight on ICC Wales, who took home the Best UK Event Venue award with…

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Project Worldwide consolidates AI and digital transformation practice under Wondersauce 1024 683 micebook.

Project Worldwide consolidates AI and digital transformation practice under Wondersauce

Project Worldwide has consolidated its AI and digital transformation work under agency partner Wondersauce, bringing together strategy, design, engineering, data…

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Unfiltered USA: Brett Hyman on independence, cultural relevance & redefining experiential 1024 683 micebook.

Unfiltered USA: Brett Hyman on independence, cultural relevance & redefining experiential

The latest episode of our nineteen Unfiltered USA series is now live, featuring Brett Hyman, founder and CEO of NVE…

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We Are MEaT celebrates ten years: An interview with founder James Bacon 1024 683 micebook.

We Are MEaT celebrates ten years: An interview with founder James Bacon

A conversation in a hot tub is not the most conventional starting point for an international events agency. For James…

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Case study: How Chorus turned whisky advocacy into an art form 1024 683 micebook.

Case study: How Chorus turned whisky advocacy into an art form

Part gallery, part tasting lab and part stage, The Johnnie Walker Drop reimagined traditional trade advocacy through a multi-sensory combination…

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The Strata Group: How our summer conference became a showcase for group collaboration 1024 683 micebook.

The Strata Group: How our summer conference became a showcase for group collaboration

Each summer, The Strata Group brings its people together for a conference that reflects its culture as much as its…

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Events industry pays tribute to Dawn Mitchell 1024 683 micebook.

Events industry pays tribute to Dawn Mitchell

The events industry has paid tribute to First Event’s Dawn Mitchell, following news of her passing last week. The agency,…

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Nineteen Unfiltered USA: Tina Madden on belonging, values-led leadership & rethinking incentives 1024 683 micebook.

Nineteen Unfiltered USA: Tina Madden on belonging, values-led leadership & rethinking incentives

The latest episode of our nineteen Unfiltered USA series is now live, featuring Tina Madden, CEO of Meetings & Incentives…

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