The final episode of our nineteen Unfiltered USA series is out now, featuring Maureen Ryan Fable, CEO of FIRST.
In this episode, Maureen reflects on how FIRST’s the agency’s embedded model, which sees teams implanted within client businesses, has helped it build deeper, more strategic partnerships.
We also discuss FIRST’s acquisition by Encore, what made it the right partner for the business, and the opportunities the deal creates as FIRST enters its next chapter.
Maureen shares her thoughts on maintaining a strong agency culture while teams are embedded with clients, what keeps her inspired, and why it’s such an exciting time for the events and experiences sector right now.
A real conversation with real takeaways, from getting closer to clients to navigating growth and change without losing sight of your people and culture.
Watch the episode now
Catch up on other episodes from Series 1 and 2 of Unfiltered here