The latest episode of our Unfiltered USA series is now live, featuring Kristina McCoobery, CEO of INVNT.
In this episode, Kristina reflects on why INVNT has always positioned itself as a brand storytelling agency rather than a traditional events business, and why creating meaningful connections between brands and audiences has never been more important.
We also discuss the thinking behind INVNT’s recent merger with Nth degree, how the agency has maintained its culture through rapid global growth, and the opportunities the partnership creates for the future.
The conversation also explores the changing expectations of brands and audiences, and where Kristina believes the industry still has work to do as live experiences continue to evolve.
Watch the episode now. And stay tuned for more conversations with some of North America’s leading agency CEOs and founders.
Catch up on other episodes from Series 1 and 2 of Unfiltered here