Knightsbridge Global Representation has been appointed to represent Raffles Hotels & Resorts and Fairmont Hotels & Resorts in the UK meetings and events market.
The agreement covers the luxury brands’ portfolio across Europe and Africa, including The Savoy, a Fairmont Managed Hotel, Raffles London at The OWO, Fairmont Monte Carlo and the recently opened Fairmont Cheshire, The Mere.
Working in partnership with Accor’s global sales team, Knightsbridge Global Representation will focus on raising awareness and generating business among UK agencies, corporates and associations outside the group’s global managed account programme.
For planners within this segment, which accounts for a substantial share of UK outbound meetings, incentive and event spend, Knightsbridge will provide a dedicated UK-based point of contact for enquiries, venue recommendations, proposals, site inspections and familiarisation visits across both brands.
The representation company is led by managing director Nicola Byrne, who spent eight years at Accor before moving into the agency sector. Her most recent role with the hotel group was strategic meetings and events sales director, luxury and lifestyle.
“Raffles and Fairmont are two of the most recognised names in luxury hospitality, each with a distinct identity and an exceptional portfolio,” said Byrne.
“Our role is to help UK planners understand where each hotel can deliver the greatest value for their clients, while making it as easy as possible to connect with the right teams. By combining deep knowledge of the portfolio with strong local relationships, we can create more meaningful opportunities for both our partners and the hotels.”
Matthew Clive-Roberts, global vice president of sales at Raffles and Fairmont, added: “The UK remains one of our most important source markets for luxury meetings and events. We wanted a partner with genuine expertise in this sector rather than a generalist representation agency.
“Nicola and her team bring outstanding industry knowledge, long-standing relationships and a trusted reputation built over three decades. This appointment gives UK planners faster, more personalised access to Raffles and Fairmont properties across Europe and Africa.”
The agency will introduce the Raffles and Fairmont portfolio to the UK market through client events, educational site visits and trade show activity from August.