Exclusive Collection picked up the award for Best Hotel Brand at this year’s micebook Awards. We discover what made the entry stand out for our judges…
Winning Best Hotel Brand for a second consecutive year, Exclusive Collection is the UK’s first B Corp hotel company and a distinctive, family‑owned portfolio of seven country house hotels, two spas, a championship golf course, a cookery school and a historic pub.
The Collection’s purpose is to create “happiness in amazing places”, a philosophy that underpins everything it does, from leisure and wellness to meetings, conferences and elite sports teams.
From an events perspective, this has fostered deep, long‑standing relationships with FTSE 250 companies and major brands. As a result, 85.71% of clients are willing to recommend the hotels, with many returning and viewing Exclusive Collection as a trusted long‑term partner.
While sustainability has guided the Collection for over four decades, B Corp certification in 2021 brought clearer measurement, governance and accountability. Last year, Exclusive Collection successfully recertified, increasing its score from 80.3 to 94.4, a 17.5% uplift reflecting progress across all five impact areas.
A reputation for integrity, generosity and values‑led leadership underpins the business and decisions are made with a long‑term view, prioritising people and communities alongside performance and reputation.
Judges described Exclusive Collection as “a beautifully values-led hotel brand with a clear sense of purpose and long-term thinking”.
In addition to Best Hotel Brand, Exclusive property Pennyhill Park was awarded Highly Commended in the Best UK Event Hotel category.