Nteractive has revealed details of its role in delivering HPE Discover 2026, Hewlett Packard Enterprise’s flagship global conference, which brought together more than 13,000 customers, partners, employees and industry leaders in Las Vegas last month.
Held at The Venetian Resort and Expo, the annual event serves as HPE’s premier platform for showcasing its latest innovations across AI, cloud and networking, combining keynote content, technical learning and customer engagement.
The project marks the latest chapter in Nteractive’s longstanding partnership with HPE, which also includes delivery of the global HPE Tech Jam programme. Working alongside the client, Nteractive led the event’s end-to-end delivery, overseeing creative, registration, housing, logistics, production, food and beverage, as well as sponsorship sales and support.
One of the event’s biggest changes this year was a completely reimagined Showcase experience. Developed with HPE and creative partners, the new environment featured a dramatic entrance pavilion, immersive storytelling spaces and interactive theatres designed to bring the technology company’s refreshed brand strategy to life.
More than 150 live demonstrations showcased HPE’s latest developments across AI, networking, hybrid cloud and data, while partner solutions were integrated throughout the customer journey.
The four-day programme also included the executive-level C-Circle, the Partner Growth Summit and a large-scale evening celebration at Allegiant Stadium.
Shawn Wagner, vice president, global events at HPE, said: “The HPE community is one of our greatest strengths, as are the teams and partners who come together to make Discover possible. We are proud of what we accomplished in Las Vegas in 2026 and will remain committed to continuous innovation and improving the experience for every Discover attendee. This is what it looks like when you unlock ambition together.”
Olivia Brooks Allan, chief client officer at Nteractive, added: “At its core, our business is about great people. We have the privilege of helping brands connect with their communities, customers and partners in meaningful ways, and that is a responsibility we never take lightly.
“The HPE Discover team had a clear vision for what they wanted to achieve, and that kind of trust, ambition and collaboration is often the difference between delivering an event and creating a defining moment for a brand.”
