• June 29, 2026

micebook Awards Winners Spotlight: Emota

micebook Awards Winners Spotlight: Emota

micebook Awards Winners Spotlight: Emota 1024 682 micebook.

Emota was the standout performer across this year’s micebook awards, winning Best ESG Initiative and Best Internal Communications Event, earning Highly Commended for Best Conference, and reaching the finalist shortlist in the Best Global Agency category.

What impressed judges most was the consistency of excellence across every submission. Whether delivering a major internal communications event, creating a low-impact exhibition stand, or demonstrating agency-wide performance, Emota combined creativity, strategic thinking and measurable outcomes with remarkable clarity.

One judge commented that the agency’s submission was “one of the clearest and best-written entries” they had reviewed, while others praised Emota’s behavioural science approach as a genuinely ownable competitive advantage that was evident across multiple projects.

That philosophy runs through everything Emota does. Operating across the UK and North America, the agency has built its proposition around creating experiences that influence how people think, feel and act. Over the past year alone, it delivered more than 2,500 projects across 49 countries, supporting 348,000 delegates worldwide, while maintaining client relationships that last three times longer than the industry benchmark.

Its award-winning AstraZeneca @ ERS 2025 project demonstrated how sustainability and creativity can work hand in hand. Using a circular design approach, the exhibition stand was constructed entirely from recyclable FSC-certified paperboard and modular systems, achieving a 56% reduction in carbon emissions, an 82% reduction in production waste and 99% material reuse, while still delivering impressive attendee engagement.

Meanwhile, the Roche UK Conference 2026 showed how behavioural science can transform an internal conference into a catalyst for organisational change. Built around the theme Driven by Why. Powered by Us., the three-day experience combined immersive formats including AI-powered simulations, podcast-style sessions, a city-wide charity activation and collaborative workshops to help employees understand and embrace Roche’s ambitious growth strategy.

The result was exceptional engagement, with almost 99% of attendees understanding the ambition and more than 91% able to apply it in their own role. Judges commented that the event balanced emotional storytelling, participation, technology, leadership alignment and measurable impact exceptionally well. “The event never felt like spectacle for spectacle’s sake; the strategy-to-behaviour-change journey was coherent throughout and the results were extremely strong,” said one.

Across every submission, judges saw the same qualities: clear strategic thinking, purposeful creativity, rigorous measurement and a focus on delivering meaningful business outcomes. Together, the four entries painted a compelling picture of an agency that consistently delivers meaningful outcomes for clients while combining strategic thinking, creativity, sustainability and measurable impact.

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