• June 23, 2026

Vine Tree expands into Portugal and appoints Head of Marketing

Vine Tree expands into Portugal and appoints Head of Marketing

Vine Tree expands into Portugal and appoints Head of Marketing 1024 683 micebook.

Vine Tree, one of the UK’s leading hotel representation companies, has announced a new partnership with Discovery Hotel Management (DHM), taking on representation of its Portuguese hotel and resort portfolio within the UK MICE market. The company has also appointed Hayley Sims as Head of Marketing as it continues to grow its team.

Discovery Hotel Management’s portfolio spans some of Portugal’s most sought-after destinations, including Douro Palace Hotel & SPA and Douro Royal Valley Hotel & SPA in the UNESCO-listed Douro Valley, Palácio da Lousã Boutique Hotel in central Portugal, Monte Real Hotel Termas & SPA, Santiago Hotel in the Alentejo, Dolce CampoReal Lisboa, Crowne Plaza Caparica Lisbon and Ramada by Wyndham Lisbon. The collection covers luxury resorts, boutique retreats, golf destinations, coastal escapes and city hotels.

Emma Waycot, Managing Director of Vine Tree, said the partnership gives UK planners access to a portfolio with broad appeal. “The breadth of the collection enables us to support a wide range of client requirements, whether for conferences, leadership retreats, incentive programmes or corporate events,” she said. “We are looking forward to working closely with Vítor and the team to raise awareness of these outstanding properties within the UK market and create new opportunities for both our clients and hotel partners.”

Vítor Eira, Head of Corporate, M&E Sales at Discovery Portugal, said Vine Tree’s track record made it the right partner for the portfolio’s UK push. “Their reputation, industry relationships, market knowledge and commitment to delivering results made them the ideal partner for our portfolio,” he said. “We look forward to strengthening our presence within the UK market, creating new opportunities and building a successful long-term partnership together.”

Alongside the Portugal news, Vine Tree has confirmed the appointment of Hayley Sims as Head of Marketing. Sims brings 18 years of experience spanning hospitality, events and marketing, having built her own marketing and web design business after starting her career in hospitality and events. In her new role, she will lead Vine Tree’s marketing, social media, website and digital communications, supporting the profile of both Vine Tree and its hotel partners in the UK MICE market.

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