The Strata Group has expanded its experiential offering with the acquisition of brand experience agency We Are Collider, a specialist in esports, gaming and consumer engagement.
The deal follows The Strata Group’s acquisition of creative global events agency Wonderland in January 2026, continuing its strategy of bringing live communications, events and experiential capabilities together under a single network.
Founded by Anton Jerges, We Are Collider delivers campaigns for clients including Amazon Games, John Lewis and Red Bull. More than 70% of the agency’s work is delivered internationally, adding further global reach to The Strata Group’s portfolio.
Simon Hambley, CEO of The Strata Group, said the acquisition represents another significant step in the group’s growth plans.
“Bringing We Are Collider into The Strata Group is a significant step in building an experiential network for brands and people on a mission,” he said. “Their expertise in AI, innovation and behavioural science through Arq and MARVELs, combined with The Strata Group’s existing tools, accelerates our move into a more intelligent, tech-enabled era of experience.”
The acquisition strengthens a group that already includes strategic global experience agency Strata, venue sourcing agency Trinity, event production company ON, and incentive, rewards and promotions specialists Element and Sherbet. According to the group, the aim is to provide clients with a seamless end-to-end audience engagement service while improving speed, efficiency and access to specialist expertise.
We Are Collider will continue to operate as a standalone agency from its existing office. Jerges will remain CEO and will work alongside Strata Group president Michael Wyrley-Birch to support collaboration and growth across the wider group.
“For me, it was the culture fit first,” said Jerges. “I have known Simon and the team for a while and knew that we had shared values, which is always important for me and the team.
“I also know that The Strata Group share our drive to deliver outstanding work to brilliant clients and I’m excited to turbo charge this, working with Wonderland, Strata and the rest of the group companies. The entire management team and I are super excited about this next step in our evolution.”